The Data

Correlations

MPAA2KIM SexKIM ViolenceKIM Profanityprofes- sionalpracticallikeMeta- criticRotten Tomatoes % FreshRotten Tomatoes
/10
Video- HoundUS Gross (2011)Non-US Gross (2011)Worldwide Gross (2011)Estimated Budget (2011)US NetWorld NetWorld Ratio
MPAA21.00
KIM Sex0.34*1.00
KIM Violence0.75***0.45**1.00
KIM Profanity0.66***0.34*0.58***1.00
professional-0.12-0.24-0.120.061.00
practical-0.09-0.25-0.020.160.91***1.00
like-0.01-0.180.050.140.91***0.94***1.00
Metacritic0.210.010.290.310.58***0.60***0.58***1.00
Rotten Tomatoes
% Fresh
0.34*-0.050.250.43**0.46**0.45**0.44**0.89***1.00
Rotten Tomatoes
/10
0.28-0.080.200.37*0.56***0.55***0.53***0.92***0.96***1.00
VideoHound0.000.100.090.150.54***0.51**0.51**0.77***0.64***0.69***1.00
US Gross (2011)-0.06-0.26-0.09-0.060.200.170.190.260.240.300.261.00
Non-US Gross (2011)0.23-0.330.180.090.170.180.260.310.310.310.220.78***1.00
Worldwide Gross (2011)0.15-0.320.070.030.190.180.250.320.320.330.260.91***0.97***1.00
Estimated Budget (2011)-0.14-0.13-0.11-0.130.04-0.000.110.070.05-0.040.200.43*0.55***0.60***1.00
US Net
(US Gross - Budget)
0.02-0.13-0.020.070.120.140.030.240.150.290.080.58***0.350.46**-0.48**1.00
World Net
(Worldwide Gross - 2*Budget)
0.14-0.300.120.060.280.310.320.330.330.38*0.220.63***0.73***0.74***-0.100.84***1.00
World Ratio
(Worldwide Gross/Budget)
0.14-0.270.120.030.190.200.160.350.350.41*0.280.59***0.65***0.66***-0.110.80***0.92***1.00

*p<.05; **p<.01; ***p<.001

Raw data (downloaded May 11, 2012)

FilmCharacterActor Archetype1Character Archetype1MPAA2KIM SexKIM ViolenceKIM Profanityaverage professional score
(count)
average practical score
(count)
average like score
(count)
Meta- criticRotten Tomatoes
% Fresh
Rotten Tomatoes
/10
Video- HoundUS Gross (2011)Non-US Gross (2011)Worldwide Gross (2011)Estimated Budget (2011)US Net
(US Gross - Budget)
World Net
(Worldwide Gross - 2*Budget)
World Ratio
(World Gross/Budget)
Alien 3 (1992)Ellen Ripley (Sigourney Weaver)True heroTrue heroR2876.25
(24)
9.39
(23)
7.42
(24)
395.12.088,463,662166,392,518254,856,18079,735,0008,728,66295,386,1803.20
Point of No Return (1993)Maggie Hayward-Claudia Anne Doran-Nina (Bridget Fonda)Anti heroAnti heroR5666.23
(22)
5.68
(22)
5.41
(22)
505.52.546,388,242
The Next Karate Kid (1994)Julie Pierce (Hilary Swank)Anti heroTrue heroPG3537.08
(25)
8.96
(25)
7.08
(25)
53.62.513,428,32910,411,85723,840,186
The River Wild (1994)Gail Hartman (Meryl Streep)Anti heroTrue heroPG-132457.35
(23)
9.74
(23)
7.39
(23)
555.82.570,519,45771,398,620141,918,07767,783,5002,735,9576,351,0772.09
Cutthroat Island (1995)Morgan (Geena Davis)Anti heroTrue heroPG-134637.59
(22)
7.86
(22)
7.82
(22)
444.42.514,677,380143,589,600-128,912,220
Tank Girl (1995)Tank Girl (Lori Petty)True heroTrue heroR3653.54
(24)
4.88
(24)
4.83
(24)
424.91.55,955,2983,663,0009,618,29836,630,000-30,674,702-63,641,7020.26
The Net (1995)Angela Bennett (Sandra Bullock)True heroTrue heroPG-132457.83
(23)
8.13
(23)
6.26
(23)
365.12.574,326,61487,765,480162,092,09432,234,40042,092,21497,623,2945.03
The Quick and the Dead (1995)Ellen (Sharon Stone)Anti heroTrue heroR3638.29
(24)
8.75
(24)
7.92
(24)
49555.92.527,306,25446,886,400-19,580,146
Barb Wire (1996)Barb Wire (Pamela Anderson)True heroAnti heroR5872.89
(19)
2.74
(19)
2.63
(19)
40293.81.55,410,832
The Long Kiss Goodnight (1996)Samantha Caine / Charly Baltimore (Geena Davis)Anti heroTrue heroR3997.86
(21)
7.62
(21)
6.90
(21)
44676.02.547,706,32979,885,849127,592,17892,709,500-45,003,171-57,826,8221.38
Alien Resurrection (1997)Ellen Ripley (Sigourney Weaver)True heroAnti heroR5987.19
(21)
8.38
(21)
7.14
(21)
63555.93.066,158,750157,218,004223,376,753103,815,000-37,656,25015,746,7532.15
G.I. Jane (1997)Jordan O'Neill (Demi Moore)Anti heroAnti heroR3779.22
(23)
9.61
(23)
7.78
(23)
62576.02.566,675,74667,825,800134,501,54669,210,000-2,534,254-3,918,4541.94
Miss Congeniality (2000)Gracie Hart (Sandra Bullock)True heroTrue heroPG-134455.10
(21)
4.57
(21)
4.81
(21)
43425.12.0139,341,282138,202,870277,544,15358,707,00080,634,282160,130,1534.73
Lara Croft: Tomb Raider (2001)Lara Croft (Angelina Jolie)Anti heroAnti heroPG-133636.22
(23)
7.09
(23)
6.43
(23)
33193.92.0164,970,082180,524,309345,494,391144,635,50020,334,58256,223,3912.39
Resident Evil (2002)Alice (Milla Jovovich)True heroTrue heroR5862.85
(20)
2.95
(20)
4.10
(20)
33344.52.049,888,85877,496,622127,385,48041,035,5008,853,35845,314,4803.10
Kill Bill Vol 1 (2003)The Bride (Uma Thurman)Anti heroAnti heroR61067.23
(22)
8.55
(22)
6.73
(22)
69857.73.584,960,043134,350,200219,310,24336,360,00048,600,043146,590,2436.03
Lara Croft Tomb Raider: The Cradle of Life (2003)Lara Croft (Angelina Jolie)Anti heroTrue heroPG-133536.55
(20)
7.37
(19)
6.35
(20)
43244.52.579,580,158110,104,373189,684,530115,140,000-35,559,842-40,595,4701.65
Underworld (2003)Selene (Kate Beckinsale)True heroTrue heroR2956.11
(19)
6.47
(19)
5.74
(19)
42314.72.062,988,47653,010,174115,998,65026,664,00036,324,47662,670,6504.35
Catch that Kid (2004)Maddy (Kristen Stewart)Anti heroTrue heroPG3327.36
(22)
8.55
(22)
6.64
(22)
33113.72.019,862,487269,88220,132,36914,269,2005,593,287-8,406,0311.41
Catwoman (2004)Patience Phillips/Catwoman (Halle Berry)True heroAnti heroPG-134531.84
(19)
1.95
(19)
2.53
(19)
27103.11.047,804,64949,823,29097,627,939118,910,000-71,105,351-140,192,0610.82
Resident Evil: Apocalypse (2004)Alice (Milla Jovovich)True heroTrue heroR6974.43
(23)
6.13
(23)
5.43
(23)
35213.91.060,883,64892,979,751153,863,39853,509,5007,374,14846,844,3982.88
Aeon Flux (2005)Aeon Flux (Charlize Theron)Anti heroTrue heroPG-135702.85
(20)
2.30
(20)
3.05
(20)
36103.32.529,879,68430,520,97660,400,66071,597,600-41,717,916-82,794,5400.84
Domino (2005)Domino Harvey (Keira Knightley)True heroAnti heroR79104.30
(20)
5.60
(20)
5.45
(20)
36193.92.511,743,39414,752,91626,496,31157,740,000-45,996,606-88,983,6890.46
Elektra (2005)Elektra (Jennifer Garner)Anti heroTrue heroPG-133635.05
(21)
5.00
(21)
5.24
(21)
34103.71.028,188,34737,267,52565,455,87249,656,400-21,468,053-33,856,9281.32
Miss Congeniality 2: Armed & Fabulous (2005)Gracie Hart (Sandra Bullock)True heroAnti heroPG-133437.50
(18)
6.32
(19)
5.63
(19)
34154.01.555,982,40161,106,892117,089,29351,966,0004,016,40113,157,2932.25
Ultraviolet (2006)Ultraviolet (Milla Jovovich)True heroAnti heroPG-133744.18
(22)
4.95
(22)
4.00
(22)
1892.81.020,585,87313,920,70434,506,57633,318,000-12,732,127-32,129,4241.04
Underworld: Evolution (2006)Selene (Kate Beckinsale)True heroTrue heroR7955.29
(21)
6.00
(21)
5.81
(21)
36163.82.569,211,34354,443,751123,655,09455,530,00013,681,34312,595,0942.23
Resident Evil: Extinction (2007)Alice (Milla Jovovich)True heroTrue heroR4944.85
(20)
5.95
(20)
6.00
(20)
41224.31.555,105,763105,611,240160,717,00248,960,0006,145,76362,797,0023.28
Doomsday (2008)Eden Sinclair (Rhona Mitra)Anti heroTrue heroR6996.58
(19)
7.63
(19)
7.00
(19)
51505.12.011,485,45011,687,73123,173,18131,299,000-19,813,550-39,424,8190.74
Whiteout (2009)Carrie Stetko (Kate Beckinsale)True heroAnti heroR7858.39
(18)
8.42
(19)
7.68
(19)
2873.51.510,717,4907,890,53418,608,02436,505,000-25,787,510-54,401,9760.51
Resident Evil: Afterlife (2010)Alice (Milla Jovovich)True heroTrue heroR1955.90
(20)
6.95
(20)
6.65
(20)
37244.11.561,108,662239,941,414301,050,07660,978,000130,662179,094,0764.94
Salt (2010)Evelyn Salt (Angelina Jolie)Anti heroAnti heroPG-133749.05
(21)
8.67
(21)
8.57
(21)
65626.03.0120,239,843178,047,615298,287,459111,793,0008,446,84374,701,4592.67
Colombiana (2011)Cataleya (Zoe Saldana)True heroAnti heroPG-135756.86
(22)
7.73
(22)
7.41
(22)
45274.836,665,85424,300,00060,965,85440,000,000-3,334,146-19,034,1461.52
Hanna (2011)Hanna (Saoirse Ronan)Anti heroAnti heroPG-134857.55
(20)
8.80
(20)
6.90
(20)
65716.92.540,259,11923,522,95963,782,07830,000,00010,259,1193,782,0782.13

Equivalent sample of male action heroes3 (without dress for success ratings)

FilmCharacterActor Archetype1Character Archetype1MPAA2KIM SexKIM ViolenceKIM ProfanityMeta- criticRotten Tomatoes
% Fresh
Rotten Tomatoes
/10
Video- HoundUS Gross (2011)Non-US Gross (2011)Worldwide Gross (2011)Estimated Budget (2011)US Net
(US Gross - Budget)
World Net
(Worldwide Gross - 2*Budget)
World Ratio
(World Gross/Budget)
Clash of the Titans (2010)Sam WorthingtonTrue HeroTrue HeroPG-1347139284.31.5165,875,291335,379,107501,254,397127,037,50038,837,791247,179,3973.95
Faster (2010)Dwayne JohnsonTrue HeroAnti HeroR48544424.92.523,618,83212,588,84536,207,67724,391,200-772,368-12,574,7231.48
Green Zone (2010)Matt DamonTrue HeroTrue HeroR17863536335,625,03560,804,10096,429,135101,630,000-66,004,965-106,830,8650.95
Inception (2010)Leonardo DiCaprioAnti HeroAnti HeroPG-13174748683.5297,345,187541,643,761838,988,948162,608,000134,737,187513,772,9485.16
Iron Man 2 (2010)Robert Downey JrTrue HeroTrue HeroPG-1346557746.53317,525,994316,577,450634,103,444203,260,000114,265,994227,583,4443.12
Jonah Hex (2010)Josh BrolinAnti HeroTrue HeroPG-1347433133.41.510,719,035362,00111,081,03647,766,100-37,047,065-84,451,1640.23
Legion (2010)Paul BettanyAnti HeroTrue HeroR28732203.8140,822,82028,202,91269,025,73226,423,80014,399,02016,178,1322.61
Macgruber (2010)Will ForteAnti HeroAnti HeroR89843475.128,664,567810,2919,474,85810,163,000-1,498,433-10,851,1420.93
Machete (2010)Danny TrejoTrue HeroTrue HeroR810860736.3227,027,12217,784,91544,812,03710,671,15016,355,97223,469,7374.20
Predators (2010)Adrien BrodyAnti HeroAnti HeroR210851645.81.552,848,29976,458,708129,307,00840,652,00012,196,29948,003,0083.18
Prince of Persia: The Sands of Time (2010)Jake GyllenhaalTrue HeroTrue HeroPG-1337250355-92,239,059248,378,605340,617,664203,260,000-111,020,941-65,902,3361.68
Repo Men (2010)Jude LawAnti HeroAnti HeroR78732234.2214,019,6914,690,28118,709,97232,521,600-18,501,909-46,333,2280.58
Robin Hood (2010)Russell CroweTrue HeroTrue HeroPG-1347353435.42106,985,627219,927,331326,912,958203,260,000-96,274,373-79,607,0421.61
Scott Pilgrim vs. The World (2010)Michael CeraAnti HeroAnti HeroPG-1356669817.5232,038,12116,403,37148,441,49160,978,000-28,939,879-73,514,5090.79
Super (2010)Rainn WilsonAnti HeroAnti HeroR8810-475.4-327,716--2,500,000-2,172,284--
The Book of Eli (2010)Denzel WashingtonTrue HeroTrue HeroR59653485.52.596,380,87063,287,741159,668,61181,304,00015,076,870-2,939,3891.96
The Karate Kid (2010)Jaden SmithTrue HeroTrue HeroPG24161676.2-179,470,061185,509,715364,979,77640,652,000138,818,061283,675,7768.98
The Spy Next Door (2010)Jackie ChanTrue HeroAnti HeroPG25327133.51.524,703,29221,270,60745,973,899----
The Warrior's Way (2010)Jang Dong GunTrue HeroTrue HeroR510445314.4-5,758,7015,509,59511,268,29642,684,600-36,925,899-74,100,9040.26
Tron: Legacy (2010)Garrett HedlundTrue HeroTrue HeroPG25249505.92174,867,386231,716,400406,583,786172,771,0002,096,38661,041,7862.35
Season of the Witch (Jan 2011)Nicholas CageTrue HeroTrue HeroPG-1337428103.6124,827,22866,800,00091,627,22840,000,000-15,172,77211,627,2282.29
The Mechanic (Jan 2011)Jason StathamTrue HeroTrue HeroR78649535.62.529,121,49821,949,30951,070,80740,000,000-10,878,502-28,929,1931.28
Drive Angry (Feb 2011)Nicholas CageTrue HeroTrue HeroR98944455.31.510,721,03318,210,36828,931,40150,000,000-39,278,967-71,068,5990.58
I Am Number Four (Feb 2011)Alex PettyferAnti HeroAnti HeroPG-1336436324.8155,100,43789,400,000144,500,43760,000,000-4,899,56324,500,4372.41
Sanctum (Feb 2011)Rhys WakefieldAnti HeroAnti HeroR37842304.5223,209,31085,400,000108,609,31030,000,000-6,790,69048,609,3103.62
Battle Los Angeles (Mar 2011)Aaron EckhartTrue HeroTrue HeroPG-1327537354.9283,552,429128,266,925211,819,35470,000,00013,552,42971,819,3543.03
Hobo With a Shotgun (Mar 2011)Rutger HauerAnti HeroTrue Heronot rated5101055675.8-703,372--3,000,000-2,296,628--
Source Code (Apr 2011)Jake GyllenhaalTrue HeroTrue HeroPG-1315574917.5-54,712,22792,620,470147,332,69732,000,00022,712,22783,332,6974.60
Pirates of the Caribbean: On Stranger Tides (May 2011)Johnny DeppAnti HeroAnti HeroPG-1346445345.1-241,071,802802,800,0001,043,871,802250,000,000-8,928,198543,871,8024.18
Priest (May 2011)Paul BettanyAnti HeroTrue HeroPG-1328541174-29,136,62649,172,50578,309,13160,000,000-30,863,374-41,690,8691.31
Thor (May 2011)Chris HemsworthAnti Hero?True HeroPG-1327357776.7-181,030,624268,295,994449,326,618150,000,00031,030,624149,326,6183.00
Green Lantern (June 2011)Ryan ReynoldsTrue HeroTrue HeroPG-1347439274.6-116,601,172103,250,000219,851,172200,000,000-83,398,828-180,148,8281.10
Transformers: Dark of the Moon (June 2011)Shia LaBoeufTrue HeroTrue HeroPG-1357542354.9-352,390,543771,356,4531,123,746,996195,000,000157,390,543733,746,9965.76
Captain America: The First Avenger (July 2011)Chris EvansTrue HeroTrue HeroPG-1336466797-176,654,505191,953,858368,608,363140,000,00036,654,50588,608,3632.63

1I have gone back and forth on some of these classifications, and it doesn't affect the overall patterns much if at all.

2MPAA data was converted to a scale of 1-5 before calculations, with G=1, PG=2, PG-13=3; R=4 and NC-17=5.

3I took all male action hero films that met the same criteria as the female action films in the study, starting with all of 2010 and continuing through into 2011 until I had 34 films.